CHARLESTON, W.Va. -- Charleston native Cartney McCracken has two passions in her life: politics and fashion.
The 27-year-old said her bachelor's degree in fashion marketing from West Virginia University has been an asset when it comes to the political consulting side of her work.
While she earned her master's in integrated marketing communications, McCracken landed her "dream job" in 2009 at Rainmaker Inc., a Democratic political consulting firm in Charleston.
She served as the social media strategist and client relations manager at Rainmaker for three years.
"If we have a candidate that needs something image-wise, such as what do they wear, what ties look best on camera, then I can figure that out," McCracken said.
Today, Rainmaker is a creative partner to Control Point Group, McCracken's new national political consulting firm. McCracken and business partner Chad Gosselink teamed up to create a firm where "the sky is the limit," she said.
Control Point Group -- an integrated political consulting firm that focuses on political campaigns, public affairs and issue advocacy -- launched Jan. 1.
The Washington D.C.-based company's services include telephone, direct mail, digital (online advertising, social media, website design and blogging), as well as broadcast (television and radio).
McCracken said most firms in D.C. specialize in one particular area, but Control Point Group will provide clients with much more.
Gosselink's previous business, Zata|3, -- a Democratic national issue advocacy firm, which dissolved at the end of 2012 after a 13-year partnership -- specialized in phone services.
At Rainmaker, McCracken said she did everything from logo designs to copyrighting to radio spots.
"People say they wear many different hats everyday but I say I wear a lot of different heels in the day," she said.
But the West Virginia firm didn't use phones for campaigns.
She said she is "pleased we could marry [our skills] together."
"It made sense to us to just form our own integrated political consultancy firm and offer a whole menu of services instead of just focusing on one," McCracken said. "Anyone who walks into our office, their brand is cohesive. Congressional ratings are at an all-time low so any communications with constituents going forward, we think, is critical to maintain some cohesive communications for any of our clients."