Todd Norian, the same master teacher who taught Boyd the training necessary to be certified in yoga, will lead a weekend retreat April 12 to 14 at Opossum Creek Retreat in Fayetteville.
Yoga retreat attendees will stay in log cabins and walk to a great room where they will practice in different classes.
Boyd said he wanted to invite people who "might not normally come to the area" to help boost the city's tourism.
While participants will spend a few hours of their days in Fayetteville inside the lodge bending and balancing, Boyd said he left enough time in the schedule for them to enjoy the city's restaurants, shops and even hiking.
That could convince them to come back to go mountain climbing, whitewater rafting or to festivals, he said.
"They can see the small town and how cool it is and hopefully generate some interest from people who are from out of state," Boyd said. "The New River Gorge brings the much needed economic roof to a southern county where coal was once triumphant, but it's not the economic driver that it was before."
The retreat supports Fayetteville's tourism industry, he said.
Opossum Creek owner Jeff Header said he welcomes retreat participants because it allows his company to expand and fill rooms during a typically slow season.
He is offering special pricing for the yoga retreat, he said.
Emily Jones, owner of Lifespring Yoga and Nutrition on Quarrier Street, said she is happy to hear Boyd is bringing a yoga retreat to West Virginia.
She said her studio has seen a gradual increase in clients since Lifespring opened in January 2012. Jones credits more awareness of yoga to a boost in the business.
"It's because there are studios like this space opening and making it available to people," Jones said. "It used to be not very long ago you could only find yoga studios in big cities and now they're popping up all over the place."
Charleston is a small city and even has two studios, she said.
How is competition between the two studios?
"Charleston has been really supportive of the opening of my studio," Jones said, "and I think it's great that there are multiple venues here where people can get the benefits of yoga for their body, mind, and soul."
For information about the Transformational Yoga Retreat in Fayetteville, call 304-573-0111 or visit www.opossumcreek.com
Reach Megan Workman at megan.work...@wvgazette.com or 304-348-5113.