CHARLESTON, W.Va. -- The Charleston Convention and Visitors Bureau released a new video Monday to attract the Boy Scouts of America to the state's capital city.
More than 40,000 Scouts from across the nation are expected to attend the BSA's 2013 Jamboree July 15 to 24 at the Summit Bechtel Family National Scout Reserve in Fayette County.
The two-minute video brands the city as the "Gateway to the Jamboree" and is a key marketing tool in encouraging Scouts and their families to visit Charleston, the visitors bureau said.
"This video is part of an integrated marketing outreach to let the Boy Scouts and their families know that Charleston is the perfect place to stay and visit before, during and after the Jamboree," said Alisa Bailey, chief executive officer of the Charleston Convention & Visitors Bureau, in a news release.
"In today's media environment, video disseminated on the web is the optimum way to reach this demographic."
Charles Ryan Associates produced the video, which can be found on the Charleston Convention and Visitors Bureau's website, www.charlestonwv.com.
It features Mountain Stage, the West Virginia State Museum, Appalachian Power Park, Haddad Riverfront Park, the city's shops, food and more.
Special activities will be held in Charleston during the weekend prior to the start of the Jamboree and the week following the event, according to the visitors bureau.
Events at the Clay Center for the Arts & Sciences, a movie night on the University of Charleston campus, geocaching at the Division of Culture and History and Live on the Levee and West Virginia Power home games are scheduled.
The Charleston Convention and Visitors Bureau is seeking volunteers to be ambassadors for the city. For information on volunteering, contact Matthew Austin at matthew.aus...@charlestonwv.com or 304-344-5075.
Reach Megan Workman at megan.work...@wvgazette.com or 304-348-5113.