York said he doesn't see double coupons lasting much longer in any grocery stores. Stores are investing in lower prices, he said.
"I hope the customer understands we're moving those dollars to a place that's going to benefit more customers. Not everybody clips coupons, but everyone shops in the store," York said. "I think double coupons is something that's going to go away at some point. The industry is moving away from that."
York recommended Kroger customers use the company's digital coupons by visiting its website. Even though the coupons can't be doubled in value starting May 12, there are hundreds of coupons available online. Some digital coupons can be used during multiple trips to the store so customers get more value out of one coupon, he said.
Kroger runs promotions on its website, too.
"The hope is, as tablets become more popular and smartphones are used more, that customers will be able to download coupons in-store and use them in the same trip," York said.
The Kroger stores in Cincinnati stopped accepting double coupons earlier this year and it has been a positive switch so far, York said.
He said Kroger would continue to offer its fuel program, where customers can save up to $1 off a gallon at Kroger Fuel Centers, the $4 and $10 prescription program and weekly specials.
Reach Megan Workman at megan.work...@wvgazette.com or 304-348-5113.