ST. ALBANS, W.Va -- Fred Langille waited a long time to buy his Fiat 500.
Fiat, the Italian car company, left the United States in the 1960s, but recently reinvested in the American market. The company acquired Chrysler and launched a new Fiat line with it.
At Moses Fiat in St. Albans, one of two Fiat dealerships in the state, cars are selling fast while attracting diverse ownership.
"One thing that was surprising to me, and I've been around the car business for about 19 years, is there's not a particular segment that purchases this car," sales manager Wes Crist said. "Anybody who walks on the property here very well may want a Fiat, where I don't think you could probably say that with any other brand."
In the first month, Moses sold 14 units. Owner Steve Moses expects that to be the norm.
"We were really taken by the product," Moses said. "It's a small economical safe car, but it just really has a lot of flair."
The Fiat flair at Moses ranges from neon yellow and pastel colored cars, Beats audio systems standard and a Gucci Fiat 500 edition equipped with Gucci interior and wheels.
"You have a real sense of style that is uniquely Italian," Moses added.
Fiat will use Chrysler as a backbone for distribution, parts, training and staff. "They have the platform in American to do that (bring Fiat back to America) now," Moses said.
Langille, a retired disabled veteran from Huntington, recalls his neighbor's Fiat 850 Spider.