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The David Mayfield Parade comes around again

WANT TO GO?

David Mayfield Parade

With Kalob Griffin Band and Sierra Farrell

WHERE: The Empty Glass, 410 Elizabeth St.

WHEN: 8 p.m. Sunday

TICKETS: Advance $10, at the door $12

INFO: 304-345-3914 or www.emptyglass.com

 CHARLESTON, W.Va. -- The last time David Mayfield was in West Virginia, the singer/songwriter was in the final stage of his wildly successful Kickstarter campaign to produce his new record, "Good Man Down."

After having raised more than $42,000 from fans, the record was out, and Mayfield was completing the premiums he'd promised for the support.

That was back in April, and Mayfield, who performs Sunday night at The Empty Glass, is still trying to finish those off.

"There's still a couple of the big ones we're trying to fill," he said. "We've got a house show left."

As part of the Kickstarter campaign, Mayfield offered seven solo, acoustic shows and four full-band concerts as rewards for people who paid $1,000 or $2,500 toward the record. Some of these shows sounded kind of odd for an indie folk artist.

"I did one at a golf course," he said. "There was a girl's 15th birthday party. We did one on somebody's back porch. One of them was used as a fundraiser for a high school soccer team; they needed new uniforms."

The singer thought the whole Kickstarter experience was a good one, though he's not planning on repeating it for his next record, which is already completed.

"We're just figuring out the business end of things," he said. "We're talking to labels and looking at letting someone else take a stab at releasing it."

His success on Kickstarter, Mayfield believed, is an asset record companies shouldn't overlook. The singer asked for $18,000 to produce his record and netted $42,924 in less than 30 days.

"I think that adds an air of validity to what we're doing," he said.

Mayfield said it was one thing to go to a record company and say, "Hey, I play a lot of shows, have a lot of fans, but I'm not selling a lot of records because I don't have distribution and promotion, but I can if you'll give me a shot."

Everybody says that, but it's hard to back it up.

The Kickstarter campaign would seem like pretty good evidence.

"So, right now, it's less about selling myself and just finding the right fit," he said.

And he's got a lot more people interested this time around.

The record, Mayfield said, is a lot like the indie Americana he's been playing for the past few years.

"I'd describe it as what would happen if The Black Keys played bluegrass," he said. "I don't think it's completely different for me, but I would consider it a departure."

The music is a little more rocking, he thought, a little closer to indie rock, but still very heavy with the fiddle, acoustic guitar and standup bass.

Mayfield said his friend Seth Avett, of the Avett Brothers, told him it sounded more like Mayfield than anything he'd done so far.

"That was kind of a good compliment," he said. "And I really think this is me trying to find out what my sound really is and embrace that."

Still, he doesn't think he's too far from that sound. He doesn't want to drift too much beyond what he does.

Mayfield said lately he's been listening to a lot of "local" bands, typically acts that open for him in the clubs, who hand him a copy of their self-produced CD.

"I'm kind of obsessed with listening to them," he said. "I feel like there's a real hunger, a real drive and passion that you don't find on the fifth album by some big name band. There's just something about those early albums. It's not about the paycheck because there is no paycheck."

Mayfield hopes his music never becomes just about the paycheck.

Reach Bill Lynch at lynch@wvgazette.com or 304-348-5195.


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