July 7, 2012
W.Va. college radio thrives despite nationwide decline
Kenny Kemp
West Virginia State University communications student Scott Waggener works as the music and sports director at the school's 106.7 FM.
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CHARLESTON, W.Va. -- West Virginia University's student radio station, U92 FM, will soon celebrate its 30th anniversary, while Marshall University's station, The Cutting Edge, recently rang in 50 years.

But some college radio stations across the country aren't singing -- or playing -- the same song.

In recent years, some colleges -- including Vanderbilt University in Tennessee and Rice University in Texas -- have sold their radio licenses, labeling them as unnecessary programs, upsetting some aspiring broadcasters and listeners alike.

"It's definitely a concern -- especially for universities that are state-funded. There are some tough decisions being made all over the country right now," said Greg Weston, general manager of College Broadcasters Inc. in Hummelstown, Pa.

"College radio stations have to do a better job at selling their value to administrators to make sure they can't claim they're irrelevant like they have in the past."

Weston said despite a misperception that radio is dying among young audiences, he hopes college administrators realize the value of the programs.

"Hopefully, administrators are doing their research and can cut through the hype and realize there's nothing you can get in a classroom that will compare to the transferable real world skills you get at the station," he said. "Sometimes all administration can see is from a financial point of view."

Scott Waggener, a junior communications major at West Virginia State University and the music and sports director at the school's 106.7 FM, said his experience at the station is invaluable.

"Since I became involved, I've gotten to do things I would've never had the chance to do otherwise. I spend a lot of hours here," he said. "It's already paying off - just having the experience of being on air and being held accountable for what you say can teach you a lot."

In Morgantown, WWVU-FM -- better know as U92 -- spent about $600,000 to pay three full-time employees and 150 student workers over the past school year, in addition to equipment and other expenses, according to Sabrina Cave, assistant vice president for Student Affairs Communications.

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Copyright 2012 The Charleston Gazette. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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