Others are Redken, which she said came about from her just tweeting about the products she's using; Donna Bella Hair; Lavish Lashes; Norvell Skin Solutions and Hot Spot Tanning (spray tanning, not tanning beds; she's against those because of the risk of skin cancer).
Several businesses in Nashville sponsor her, too: Aura Salon, Lash and Plato's Closet, a secondhand store. Winans said that while others might have a problem wearing secondhand clothes, let alone promoting them, she does not.
"If they're cute, I'll take them!"
She has her eye on a certain hip, young company in the future. "I want to be the Candies girl SO bad, but they told me I'm not at that level yet."
All of these sponsorships help raise Winans' visibility, which in turn, raises the visibility of her music and other projects. One of these projects is her pet spay and neuter advocacy work. She works with Happy Tales Humane in Nashville and P.U.R.R. West Virginia in Grafton.
P.U.R.R. is a nonprofit private cat rescue that assists in the rescue and rehabilitation of cats and kittens. Winans, who rescued stray kittens as a child, recently filmed a public service announcement for the group, which has just begun airing in north-central West Virginia. (You can also find it on her website.)
"It talks about the importance of spaying and neutering your pets, making sure that's being taken seriously," she said. "It's not, and animals are dying every day because people are irresponsible pet owners. It makes me so mad!"
She doesn't just help animals, though. She's donating the money made from the LipSense campaign to the Make Sense Foundation, which helps women and children in need. She also helps people in less dire circumstances, using her songwriting skills to craft tunes for other musicians to record.
Winans wrote her first song when she was 15. As a birthday present, her parents took her to Elkins, where she recorded it with Seth Maynard at Lone Wolf Productions.
There, a partnership was formed. The two were a writing team until Winans left for Nashville.
"I've gained a lot of writers [in Nashville]," she said, "but I'll never forget sitting there in Elkins, writing my songs."
Maynard taught her another important skill: how to play the guitar. Winans admitted that she's gotten out of the habit and said it's something she wants to get back into. As a songwriter, that's important.
"I like to play guitar because I like to songwrite," she said. "I don't want to have to always rely on somebody else to do the music for me."
After all, she plans to have songwriting be a big part of her future.
"I want to keep writing songs and getting those cut by other people," she said. "I want to keep writing songs and working towards Britney status. I know that's a huge goal, but I don't stop."