If selected, cast members will be required to prove their lineage to a member of the Hatfield or McCoy clans through a family tree.
Richardson said he didn't know how much time participants would be expected to commit to the show or whether they would be paid. He did say, however, that cast members would be the beneficiaries of the businesses they create.
"If they succeed," he said, "they reap the rewards of that."
Richardson said many details about the show are undecided, including when it might air.
Part of the show's purpose is to paint Appalachia in a positive light, but the other reason for the competition is to maintain people's interests in the Hatfield-McCoy area.
"In six months, people will forget us again," he said. "At [a] minimum, we get another year of people paying attention to this."
Reach Alison Matas at alison.ma...@wvgazette.com or 304-348-5100.