CHARLESTON, W.Va. -- I was honored and humbled to talk to the Kanawha County Master Gardeners earlier this month. Talk about preaching to the choir!
As I looked over the group, I felt like I was giving my first book report in grade school -- nervous, excited and just thrilled to be a part of something so good. The knowledge of the gardeners in that room was intimidating, to say the least.
They asked me to talk about what's new in gardening. Typically, this would mean what plants will be hot this summer. I gave them a bit of this, but then I launched into a spiel about the trends in gardening marketing, plant development and changes in the industry in general. This week, I'll give you the new plants. Next week, the new trends in the field of plants.
Tangerine Tango is the hot new color being promoted in the fashion and home goods industry. The plant industry has long embraced this hue as a perfect foil to anything blue in the garden.
As a trend in gardening, however, more plant producers are visiting fashion runways and gift shows to see what consumers are purchasing -- so they can tailor their new plants to the tastes of the new generation of gardeners.
The color, listed as Pantone 17-1463 TCX, follows 2011's Honeysuckle and 2010's Turquoise. The global color authorities at Pantone predict reddish orange will be the next biggest thing.
I love how Pantone pitches to both sides of the brain -- the cool names like "Tangerine Tango" put my right brain into a bit of a spin. But then they give you specific numbers (used in the printing industry and in manufacturing to make sure the color mix is the same each time it is produced) to let my left brain feel secure.
So if the marketing plan works for you, go out and buy a new handbag and a throw pillow in Tangerine Tango, and then look for these plants for your 2012 garden.
Danziger, a producer of bedding plants, says it will feature a begonia in 2012 that fits the new color called 'Sparkler Scarlet.' A New Guinea impatiens called 'Strike Orange' is another Danziger plant that's got the orange Pantone color in its blooms.
Monrovia's new plant offerings include a Belgian hybrid orange bush lily (Clivia miniata'Belgian Hybrid Orange'), a shade-loving show-stopper that is a perennial in zones 9 through 11, so it will act as an annual in our area.