"Our wings are a Christmas Eve tradition for a lot of Charleston families. People are in town for the holidays. Everyone's cooking for Christmas dinner and they want wings the night before. It's a huge day," Bill said.
They keep coming back, he said, because his food is consistent. Either he or Omar, usually both of them, work in the kitchen.
His cooking methods might be tried and true, but there's nothing old-fashioned about his marketing. Smeedy embraces social media, and posts beer and wing specials to get the word out to his nearly 7,000 Facebook followers. He tweets as well.
He urges customers to place to-go orders online, especially on busy days, when the phones ring constantly and employees scramble to take down orders. "When we take that many orders on the phone, we're going to make mistakes," he said. "There are boneless, regular, 11 flavors. Too many options!"
Both the Greek salad and raspberry garden salad, which is topped with strawberries, bleu cheese and candied pecans, are $6. Add slices of marinated grilled or crispy chicken breasts or Gyro meat for 60 cents more.
Smeedy keeps his prices simple. Order a gyro, original or chicken, hamburger, cheeseburger, chicken breast sandwich, Philly cheese steak or chicken wrap for the same price -- $4.75.
Smeedy's homemade hummus, celery and carrot sticks, ranch and blue cheese dressing, wing sauce and feta are extra. "I used to give them with each order, but I was throwing so much of it away," he said.
After nearly 40 years in his edge-of-town location, Smeedy has no plans to leave. He hopes Omar, whom Smeedy calls a great cook and his second in command, will slip into his role someday.
"Charleston has been so good to me. I'm a lucky guy. Very blessed," he said.
The stars do seem to shine on him. He opened two other restaurants, one in Cross Lanes and another in Glen Jean, of all places. For 10 years, trade was slow at his off-the-beaten track Fayette County location.
"It's not a prestigious location. I had a lot of theft, but they couldn't run me off," he said.
Lately, traffic has picked up. The restaurant sits across the road from the Summit Bechtel Family National Scout Reserve, the massive Boy Scout park scheduled for completion in time for the 2013 Jamboree.
The Cold Spot, 4005 W. Washington St., is open from 10 a.m. to 10 p.m. Monday through Saturday and from 1 to 9 p.m. Sunday. Visit www.thecoldspot.com or call 304-343-9464.
Reach Julie Robinson at jul...@wvgazette.com or 304-348-1230.