"Midweek you can get a beginner lift ticket for the entire day, equipment rental and a 90-minute lesson for $34.95 -- and we guarantee you learn to ski," he added.
Ski resorts are eager to draw in a new base of customers -- but across West Virginia, many resorts said the cold weather this year is a bonus, even if the snow is not all falling from the skies.
"Last year we didn't get to open until after Christmas, but this year, most if not all of the resorts in the state were open the second week of December," said David Herscher, general manager of Canaan Valley Resort near Davis.
The longer season is primarily due to upgraded snowmaking equipment that can crank out the equivalent of 20 football fields covered with a foot of snow every hour.
"We call it 'white gold.' It couldn't be any better," said Pfeiffer. "West Virginia has some of the best training terrain around."
Reach Maria Young at maria.yo...@wvgazette.com or 304-348-5115.