CHARLESTON, W.Va. -- Dear Cindy,
What is it all of a sudden about kettlebells? I mean a weight is a weight is a weight -- right? I'm no stranger to the gym, but they seem to have taken over lately. My question is this: What can kettlebells do that dumbbells can't? Thanks. -- Jim
Gee, how I love working in the fitness industry. Just when we're on the verge of boredom, fitness experts as well as marketing wizards (in this case, John Du Cane and Pavel Tsatsouline) swoop in and grant a makeover on the kettlebell. Like magic, an old tool becomes cool.
Thank you, kettlebell, for your willingness to be reinvented. You've had the courage to be painted, labeled, dressed in vinyl, re-sculpted, minimized and you've even allowed yourself to be girlified. There's no denying you're now wearing pink for fitness's sake!
Move over, dumbbell
But let's not judge. Let's just be glad kettlebells are now the "it" resistance tool for everyone, not just Eastern Europeans, which explains why kettlebells are hogging the shelf space in fitness centers. Well, that plus the recent do-over has girls diggin' them too. Oh, and if you haven't noticed by now, look around. There are a lot more females feeling ferocious in gyms nowadays. They love the kettlebells, and they're swinging more than pink.
What's the big deal?
The industry knows it grows if it can keep health seekers interested. In the past several years, balance was the buzz with the Bosu, versa discs and balance balls. Balance (stability) training alone pretty much used up its 15 minutes of fame, but it was the perfect lead-in to functional strength.
The kettlebell is an old piece of equipment steeped in Russian history, but with the makeover, it has become the hottest new training toy. A round hunk of iron with a handle -- simple, yet those who train with it know it's not about the tool that resembles a cannonball, it's about the variety of movements you can do with it. It doesn't just build strength, it increases speed, power, coordination and aerobic conditioning.
Experts agree that kettlebells are designed to shift the leverage during the course of movement, which continually challenges the user and offers training effects that are not possible with dumbbells.