"I knew it was going to be a hit. They know how to make a good product and far exceeded everyone's expectations," Cavender said. "I knew from working with them from day one when they purchased the building, from their business plan and cutting-edge technology, that they had potential."
Vicki Shawl, of Charleston, sat in a padded bench against the shop's gray walls with her laptop and tall cup of coffee Tuesday afternoon. Shawl said she frequents the East End shop monthly because of the good coffee, free wireless Internet and parking.
"I like the atmosphere," Shawl said. "It's a very unique place and very different than coffee shops in big cities."
West Virginia State University student Jordan O'Dell sat at a table tucked away in the back corner of the shop. His laptop, notes full of numbers and cup of Moxxee coffee sat on top of the metal table. O'Dell said he frequents the coffee shop several times a week because "it's the best coffee in Charleston."
On the other side of the shop, Charleston resident Mary Beth Kirkpatrick sipped on her caffeine-filled coffee. While she isn't admittedly a coffee enthusiast - she said she prefers decaffeinated coffee, which is "very good" at Moxxee - the East End shop is her only option.
"If I do want good coffee, I come here," Kirkpatrick said. "I've heard they go to South Africa and that's unique because they know where their product is coming from."
Baldwin said Moxxee Coffee has a "huge demographic" of customers and he likes it that way.
Most coffee shops incorporate wood in their design, but Baldwin said he didn't want his customers to expect that look. That's why the shop's bar - made by Baldwin's friend, metal artist Mark Nicoll - consists of 900 pieces of metal.
"When you go into a coffee shop, typically it's made of wood so when you walk into Moxxee, you know you're getting something different," Baldwin said. "We didn't want a place that is just for college students, hipsters or professionals. They feel comfortable and don't have to come in with a label."
Reach Megan Workman at megan.work...@wvgazette.com or 304-348-5113.