My favorite drug name these days is Abilify. It sounds like it was influenced by a 4-year-old. I can picture a few pharmaceutical bigwigs straining for inspiration when a preschooler walks in, points to a pill and says, "What does that do?"
"Well, punkin," says one, "it makes people feel better. It makes them able to get through the day."
"Oh, it abilifies them!" says the kid.
And then there are the drug names, like Trexamet and Imatrex, that are so similar I wonder if those handsomely paid pharm folks didn't simply agree on what letters they'd use, then tossed them in the air and used them in the order they landed.
Usually, though, when I run across some of the newer drug names, the images conjured by those names aren't even remotely pharmaceutical. For instance, to me, Lexapro sounds like the expensive car of a golf instructor. Lunesta is really the name of the warm-up band for Nirvana. Concerta is where Lunesta and Nirvana perform. Simcor is clearly a descendant of Conan the Barbarian. And Avelox calls to mind a Brit offering fish.
Personally, I'm eagerly awaiting the arrival of one particular new drug to the market. I don't even know what it does, but as soon as Damitol gets FDA approval, I'm off to the doctor to see if it's right for me.
Reach Karin Fuller at karinful...@cnpapers.com.