"Summer with the kids has left you looking old. We can help."
Or maybe they could play up the fear angle:
"Parents: You might call them frown lines, but to your child's teacher and other authorities, they're physical indications of rigid sternness that says Potential Child Abuser. Consider the money you could save on legal fees. Dysport injections practically pay for themselves!"
Still, I doubt it'll be long before Dysport or Botox or some similar product manufacturer recognizes they've been missing what could potentially be a much larger market.
Just think of how beneficial chemically raised brows could be to the teen caught in school hallways shortly after the ground has rumbled.
"What!? Drop an M-80 down the toilet in the second-floor bathroom!? Me?! I couldn't possibly do such a thing!"
"What!? Post-It Notes completely covering the principal's car? Does this look like the face of the guilty?"
A semi-permanent expression of innocent astonishment could well serve a good many. It's just a matter of time before it appears on the shelf between the Elmer's and No. 2 pencils.
Dysport: Not just your mother's anti-wrinkle treatment anymore!
Reach Karen Fuller at karinful...@gmail.com.