April 28, 2012
Smell the Coffee: 50 secrets, more or less, mostly less
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CHARLESTON, W.Va. -- For the past year or two, "Reader's Digest" magazine has had a recurring feature called 50 Secrets Your [some profession] Won't Tell You. Last month it was Your Company's HR Person. A few months earlier, it was Your Airline Pilot.

My husband looked at the cover of the May issue. Cute picture of a chubby puppy next to the words "50 Secrets Your Vet Won't Tell You." Geoff opened to the index, found the article, then flipped to the page and looked disappointed.

"What's wrong?" I asked.

"If it's really 50 secrets your vet won't tell you," he said, "then shouldn't the pages be blank?"

I thought about the brainstorming sessions that likely precede each article, where professions are suggested and rejected in rapid fashion.

"How about 50 Secrets Your Taxidermist ... "

"No."

"Your Restaurant Kitchen Staff?"

"We'd rather not know."

"Your Gynecologist?"

"No."

"Your Politician?"

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