Vixen Vodka is made from corn. The three women own the formula through their company, Vixen Enterprises.
"Vixen Vodka has a very clean, very pure taste. It is distilled five times through a glass still and made with Rocky Mountain spring water. It has almost a silky taste at the end with no burn," said Maxwell.
They launched the vodka in Georgia and sold 100 cases in three days, surprising liquor store owners whose lukewarm response to their sales pitch was usually "Great, another vodka."
Maxwell is working to introduce Vixen Vodka to other states, after gaining the approval each state requires for placement in establishments that sell bottled liquor.
Vixen Enterprises has made good progress in the less than two years since they formed the company. "In this industry, we've actually moved at lightning speed. We're three women who like to get stuff done. It's been a complete labor of love," said Maxwell, who plans to place her product on West Virginia shelves at some point.
The women are at three diverse stages in their lives and represent a demographic of women in their 30s to 50s. Their backgrounds include finance, sales and marketing -- and lots of strong opinions on what it means to be a woman, as reflected in a mission statement of sorts that reads in part, "I am a vixen. I am more than a reflection in the mirror."
Women of all ages and backgrounds are visibly moved when Maxwell hands out cards printed with the full reading. A 20-year-old administrative employee said she was going to place the card on her mirror, where she'd see it every day. She thought it would be a good mantra. A 40-year-old mother cried.
"It means different things to different people, but the message is for you to go for it," Maxwell said. "A dream without action is merely a fantasy. We took our dream and put action behind it."
Reach Julie Robinson at jul...@wvgazette.com or 304-348-1230.