CHARLESTON, W.Va. -- A few weeks ago, Tiffany Finkton gave a talk on a subject for which she might be Exhibit A: the art of balancing multiple lives.
Her talk was hosted by Digiso, a multimedia collaborative located in West Virginia State University's Economic Development Center at 1506 Kanawha Blvd. W.
About two weeks later, Finkton -- one of the founding Digiso "anchors" -- was back at the center with a launch party for her new company, Social and Digital Mediation, a consulting firm for the social-media-powered age.
All that is in addition to her existing outfit, the Talented Entertainment Group, which showcases her skills as Tiffany "Talented" Finkton, a hip-hop dancer and teacher, songwriter and music producer.
So, what's her main focus: performing or running a business? Try both.
"I'm just here to make a difference -- that's in both categories," says Finkton, a seasoned hip-hop dancer and dance battle veteran who you'd be wary to challenge in battle unless you have your best game on.
"A lot of time people say let's make a business on this creative side. The business side, I want to make a difference too," she said. "There are far too many people afraid of technology, afraid of social media."
Finkton, an Indianapolis native, came to West Virginia on a basketball scholarship at West Virginia State University, where she was a standout player. She was one of the speakers at her own graduation ceremony in December 2010.
She found work at Best Buy, where she kept up a busy schedule, helping people figure out new technology -- an iPad, say -- they had purchased but which confused and confounded them.
"But they're going to return it because part of them feels like they can't do it, they can't learn it," she said.
Someone should be there to help them, she thought, not to mention guiding people through the sprawl of social media and how best to use it in one's personal or business life: Twitter, Facebook, Pinterest, Linked In, the next new thing.
She played around with the word "media" while planning her new company -- online at www.socialdigitalmediation.com -- and then settled on "mediation" because that, in essence, was her aim.
"Really, I'm solving a dispute between technology and humans. A lot of time in the middle of that is fear," said Finkton. "That's really why I started Social and Digital Mediation."
She went to her bosses at Best Buy in June and said she was leaving to pursue some of these hopes and dreams. She was 24.
"People were looking at me like I was crazy when I said I was leaving Best Buy. The GM was, like, 'So you're going to another company?'"