Artists like Eminem, who Iovine did support, took off, but Adams kept going.
"It was a great time," Adams said. "I did a lot of work overseas. We sold a lot of records around the world, then the Internet came in..."
The music industry was decimated, but Adams's music career evolved. He says he continued on, but scaled back. No more huge, yearlong tours.
"Instead, I go out about 10 days a month. I do about 120 days a year," he said.
And people still come to see him. They remember the songs and sing along.
"I don't feel forsaken," he said. "I feel like time has moved on and you've got to roll with it."
His latest album, "Bare Bones," is him rolling with it. The record features a collection of songs taken from the course of his career, recorded live at shows over the past couple of years, but stripped of the drums and electric guitar.
Mostly, the songs are just Adams and a nylon string guitar, occasionally accompanied on piano by Gary Breit.
Adams says he's not abandoning rock n' roll, but embracing the core of his music.
"I really wanted to present the music the way it was written," he said.
The feel is different, but still familiar. A rock song with an acoustic guitar is still going to sound like a rock song.
He said, "What's been interesting are the reactions to the songs, regardless of the orchestration."
For the album, Adams reached out to fans to see what they wanted to hear. Using Twitter, fans were able to offer suggestions for what they wanted on the album. The response was overwhelming.
"We couldn't do every song they wanted," he said. "Otherwise, I'd have a 17-album set, but there were some good ideas and some interesting suggestions."
The acoustic shows are different for Adams. Without the big sound of a band behind him, he can hear the audience and the audience can hear each other.
"You wouldn't believe how much people talk to you," he said.
It's a good thing.
Reach Bill Lynch at ly...@wvgazette.com or 304-348-5195.