WHITE SULPHUR SPRINGS, W.Va. -- The men are akin to a pit crew for a NASCAR driver, but you won't see them changing any tires.
Instead, the tour technicians in the TaylorMade Golf tour van are at the Greenbrier Classic to help tune up players' equipment. They can build a new driver from scratch in less than five minutes, a process that usually takes up to 24 hours from start to finish in a factory setting.
"We're the only guys out here that can do what we do so fast," said Henry Luna, one of the technicians.
This is California-based TaylorMade's second appearance at the Greenbrier Classic.
"We're here for the players," Luna said. "We're a little farther away than we are at some other tournaments, but the players know where to find us if they need us."
TaylorMade is known for its "white technology," which provides maximum contrast between the club head and the ground, making it easier for players to align their clubs.
The entire truck, the largest in the TaylorMade fleet, was stocked to the brim with white-technology club heads.
"Everything is about the white technology," Luna said. "It's huge in tournament play this year."
It's common for players to get a new club before a tournament, Luna said.
"Maybe their driver didn't work so well for them last week, and they feel like it's a little worn out, so we give them something new," he said. "We're constantly working with these guys to give them the best clubs we can."
TaylorMade also can make adjustments to a club, such as changing a grip -- something Luna said players do constantly.
"We're here for whatever they need," he said.
On Tuesday, Tommy "Two Gloves" Gainey asked TaylorMade to outfit him with a new club after he was having problems with his club hitting too far to the right.
Tour representative David Williams got right to work.
Each time a new club is built, the representative or technician takes into account everything from the length and size of the shaft, to the weight of the head, to the lie and loft of the face.
From start to finish, the company can have a new set of irons ready for a player in 30 to 45 minutes, something Luna said helps set them apart from their competitors.
"That's fast-fast," he said.
The longest part of the process isn't actually putting the club together, he said. It's making sure the club head is correct.