"I never expected it to be this successful, but I love it that it is," said Parkersburg Foodland manager Dave Worst of the healthy checkout aisle in his store.

The healthy checkout aisle at the Parkersburg Foodland includes whole and sliced fruit.

The Parkersburg Foodland's healthy checkout is clearly marked.

Jamie Shears, with daughters Emma and Kalin, says she steers for the Parkersburg Walmart's healthy checkout line because "in that line, the kids aren't grabbing things I don't want them to have."