CHARLESTON, W.Va. -- Marshall University's medical school and Cabell Huntington Hospital will be featured in Thursday's episode of NBC's Rock Center, the hospital announced Tuesday.

The newsmagazine will feature the Maternal Addiction and Recovery Center at MU's Joan C. Edwards School of Medicine and the Neonatal Intensive Care Unit at Cabell Huntington.

NBC will air the newsmagazine at 10 p.m. Thursday on WSAZ-TV.

An NBC news crew spent time at the hospital in early April and interviewed Dr. David Chaffin, a maternal fetal specialist and Dr. Sean Loudin, a neontologist, about the medical school and hospital's work to address the issue of opiate drug addiction by pregnant women and its effect on newborns.

"It is our hope that the national media exposure will give pregnant women who are addicted the courage to seek care in treatment programs like our center," said Dr. David C. Jude, chairman of the Department of Obstetrics and Gynecology at MUSOM. "Receiving prenatal care early in the pregnancy significantly reduces the likelihood of complications of pregnancy, and we hope that increasing awareness of both the problem and places where help is available will inspire women to seek care sooner in their pregnancy.

"Our experience so far has shown us that a little more than half of these women can either use significantly less or come off the medications completely and by doing so significantly reduces the severity of neonatal withdrawal and may prevent some babies from having withdrawal symptoms," Jude said.