"You're using black angus tri-tip beef, which is $6-7 a pound, and you're buying your spices in small batches from people out in New Mexico, or wherever," Jepson said. "A two-quart pot of competition (red) chili will cost me way over $50 to make. To win the world's, you've got to have all the best stuff and it's got to be all together in the right order. No mistakes and a lot of luck."
Making two-and-a-half gallons of homestyle chili with beans will cost Jepson about $20.
"It's just a matter of how far you get into it," he said.
Hancock said the "homestyle" category is a way to bring in new ICS members. And it doesn't just mean adding beans, it's whatever works.
"For 46 years, we've turned people down who were really excited about cooking chili at ICS-sanctioned events," Hancock said. "But if they put beans in their chili or if they preferred to serve it with macaroni or rice, they couldn't do that because there are no beans or fillers in competition chili."
Now, "there are no restrictions as to the ingredients."
Diane Lentz of Nicholasville, Ky., travels to compete in 10 to 15 cook-offs a year around the country. In 2010 she won the ICS world title for her salsa.
This year, she's competing in all four ICS events, qualifying for the red chili at a regional cook-off in Michigan, green chili in Florida, salsa in Illinois and homestyle in Ohio.
Her homestyle recipe is white chicken chili.
"To me, homestyle is whatever you think your family is going to eat or whatever you grew up with," she said.
A "last-chance" cook-off Friday will enable previous non-qualifiers in the red chili category to get into the finals. The homestyle division, which is limited to 50 cooks, also will crown its winner Friday. The competitions in green chili and salsa are Saturday and red chili is Sunday.
The championships took place east of the Mississippi River for the first time in 2009 when the event was in Charleston. The past two years the competition has been in Manchester, N.H.
This year's competition is at the same time an annual custom car show is taking place just down the block. Last year's Rod Run & Doo Wop brought in 960 cars -- and thousands of tourists -- from the eastern United States.