October 20, 2012
Every day's a school day
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Just when you think you've heard it all, a marketing campaign turns your head.

During recent travels I:

  • Learned that Monday is "Redskins Day" at Washington, D.C.-area Papa John's pizzerias.
  • A day after every Redskins game, customers who buy a large cheese pizza get one free topping for each touchdown scored by the Redskins.

  • Saw how Flavor Restaurants in downtown Sydney, Cape Breton, Nova Scotia, sold sandwiches and simultaneously sparked interest in the town's mayoral election.
  • Behind the restaurant counter, overhead, the staff had adorned a chalkboard with caricatures of the two leading mayoral candidates and details about the restaurant's mock election, which it called a "sandwich battle."

    Mayoral candidate Cecil Clarke was teamed up with a sandwich that includes mozzarella and Swiss cheese, Montreal smoked meat, bacon and spicy mustard. Candidate Rankin MacSween was teamed with a sandwich that contains basil, fresh mozzarella cheese, sun-dried tomato pesto, tomatoes, salt, pepper and olive oil.

    If you ordered either sandwich, it was delivered to your table with a little flag stuck on a toothpick adorned with the name of your favorite candidate. The staff kept a tally on the blackboard for all to see.

  • Learned about the 7-Eleven convenience store coffee cup poll.
  • In every presidential election since 2000, 7-Eleven has reportedly sold red and blue to-go coffee cups marked with the names of the major party candidates as well as unmarked cups for undecided voters.

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