In a concession speech in Morgantown, Maloney told supporters it's time to come together to work for a better state.
During the campaign, Maloney portrayed Tomblin as a career politician, and repeatedly tried to link Tomblin's policies to those of President Obama.
In the lone televised debate of the general election, Maloney portrayed an energy portfolio bill Tomblin had voted for but not sponsored as being "cap-and-trade" legislation, linking it to what Maloney portrayed as the president's "war on coal."
That debate was also notable for excluding the Mountain Party candidate for governor, Jesse Johnson, despite his assertions that, under state election law, he represents a bona fide third major party.
Johnson drew about 3 percent of the vote Tuesday.
One notable difference between the 2011 and 2012 races: a significant drop in attack ads financed by the political action arms of the Republican Governors Association and the Democratic Governors Association.
In 2011, the two PACs combined to spend nearly $6 million -- including $3.4 million spent by the RGA in attack ads aimed at Tomblin.
Many of those RGA spots made issue of the greyhound breeding business operated by Tomblin's mother and brother, with claims that Tomblin had backed legislation that "directed" purse funds to the family -- an allegation that was barely mentioned in the rematch.
This time, the RGA spending was under $1 million, while the DGA-backed PAC spent just over $365,000 on the race.
Perhaps because of the ad blitz, polls going into the 2011 special election showed the race to be a statistical dead heat. This year, no national firms did polling of the governor's race, and the lone statewide poll, conducted in August, showed Tomblin with a sizeable advantage.
In 2011, Tomblin won the special election by a margin of about 7,500 votes, bolstered by lopsided margins of victory in southern coalfield counties, including his home county of Logan.
Reach Phil Kabler at ph...@wvgazette.com or 304-348-1220.