ST. ALBANS, W.Va. -- By the end of the year, Fiat will begin selling its cars in two West Virginia locations, one in Morgantown and the other at Moses Ford Lincoln BMW outlet in St. Albans.
"We think Fiat represents an exciting new direction for the automobile industry," Steve Moses, president of the St. Albans dealership, said Tuesday. "It's an Italian, fun and sporty car to drive. It's very fuel-efficient and reliable. It will appeal to young people and people of all ages who have a young outlook.
"We were approved by Chrysler to be one of two Fiat stores in West Virginia," Moses said. The Italian automaker owns 58.5 percent of Chrysler, and announced plans this week to buy the rest of the company.
"The other dealership is Urse Fiat, in Morgantown, because Fiat was also interested in doing business in a college town," Moses said.
He said his dealership has 30 Fiat 500s on the way, and they'll go on sale on Dec. 26.
The cheapest Fiats, which are rated to get 40 miles per gallon on the road and 31 mpg in the city, sell for $15,900, Moses said. More expensive models, such as Fiat convertibles, cost between $24,000 and $25,000.
The new Fiat sales division at Moses in St. Albans will create four new jobs immediately. Moses said that should eventually expand to 13 jobs.
"It will make us a more attractive destination," he said.