The majority of his Fiat customers will be young people, Moses predicts. But they will also include "middle-aged people who want a small car to commute to work in. This is a very stylish product, an exciting product."
After it opens its new Fiat Studio building in March, the Moses dealership will also begin selling several other models -- including the Fiat 500 Cabrio, Fiat 500 Turbo and Fiat 500 Abarth.
"Before this, Fiat had disappeared in America for years," Moses said. "They became very prevalent in South America. It is an international company."
The Fiat 500 has won more than 80 awards, including European Car of the Year in 2008, World Car Design of the Year in 2009 and Best New Engine in 2010. The Fiat is also a Consumer Guide Automotive "recommended pick."
Fiat also makes Ferraris, Maseratis, agricultural tractors and large commercial trucks.
"The Fiat has been picked as the top car in Europe in the past few years," Moses said.
Moses said Fiat plans to make Maserati luxury sports cars in a plant in Toledo, Ohio. "Fiat is also bringing the Alfa Romeo back to the United States," he said.
Anyone interested in purchasing a new Fiat can visit the dealership, at 2001 MacCorkle Ave., St. Albans, or call Mike Ramsey, general sales manager for Moses Ford, at 304-729-3061.
Reach Paul J. Nyden at pjny...@wvgazette.com or 304-348-5164.