December 29, 2012
Got apps? These 3 West Virginia college students sure do
Douglas Imbrogno
Computer science college majors (from left) Logan Spears, Ricky Kirkendall II and Sam McLaughlin haven't waited to get their degrees before launching a busy mobile apps development company, called FloCo Apps.
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They talk about such a thing happening in a place like Charleston, powered by the state's two major universities and other digital entrepreneurs like themselves.

There are benefits, after all, to being in a room together and bouncing ideas off a live human being, the trio concedes.

"Charleston has the opportunity to kind of leapfrog," said Spears. "You don't need infrastructure as much. You just need the desire and knowledge base to do it. Then you really have an opportunity to attack this industry and get people involved."

There's certainly enough work out there, Spears added.

"We're not looking to be the only people here to have a monopoly on the app industry. We need more people in our industry -- it's a cooperative thing. There's enough software to go around."

McLaughlin underscored the point.

"The best way it put it is, we've actually turned down business. Not because we didn't want to work on it, we just didn't have the time. That's all we can do. And that's crazy."

While FloCo is certainly nowhere near a million-dollar company yet, it is doing well enough, McLaughlin said.

"I can give you a rough range -- I'd say $100,000. Obviously, we don't want to give away too much. We're not living on Ramen noodles -- anymore, at least."

They have investors and supporters and a growing list of collaborators.

"We did get a $50,000 venture capital investment in August -- we've been working with that," McLaughlin said. "We have a strategic partner in Charleston. He's kind of managing the sales and all that kind of stuff. We can then focus on the technical side, the implementation and all that."

All three are eager to finish school, since keeping up with coursework while keeping up with contract work for clients can be maddening.

"It's rough going to school and programming and not getting paid for it -- then to actually have projects you're working on that could have a sizable impact. And not being able to work on one because you're working on another," McLaughlin said.

Needless to say, one of the things they offer clients is the fact that the three will be working whenever, however and wherever they are to finish projects.

Which means FloCo's Morgantown contingent will not likely be found regularly clubbing late on weekends or doing what some WVU students do to furniture after football games.

"We don't get to go out on Friday night and do that whole thing," McLaughlin said. "Not burning any couches."

Early on in conceiving the business, the three bet on the coming mobile computing revolution, which is transforming the way people interact on the fly with the interconnected world through phones and tablets.

"For instance, Twitter has a website and Twitter has an app," Spears noted. "Their app usage is much higher than the website now. That was the opposite two years ago."

This means that FloCo has to be fast on its feet or at "the bleeding edge," as Spears puts it. Which is why FloCo's app-makers can write code in Objective C for Apple devices, Java for the Android platform, Ruby for server-side needs, and Dart, a recently released open-source programming language from Google.

"One of the things people gather about us pretty quickly is we're pretty quick learners," McLaughlin said. "You have to be, in this business."

A final thing to know about FloCo is a comment by McLaughlin that could well serve as a credo for this young company powered by a few young guys.

"For all of us, work is what we're here to do," he said. "We're just trying to build stuff."

Reach Douglas Imbrogno at doug...@cnpapers.com or 304-348-3017.

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