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Kroger card program benefits local labor school

CHARLESTON, W.Va. -- Customers of a major grocery store chain can help out a West Virginia school with each trip to the store.

The Southern Appalachian Labor School is enrolled in the Kroger Bucks Program where customers buy $20 re-loadable Kroger cards with a serial number that's linked to SALS. Whenever a customer pays using the card, Kroger donates 5  percent of the money spent to SALS.

"It really is a neat way to help out a nonprofit like us," director John David said. "We don't have to bother people standing outside the store selling a piece of fudge. The people don't actually spend any more money. It's basically [Kroger] that's kicking the money back."

The school has been using the Kroger program for a couple of years, David said. David said the school has high hopes that the program will bring in a good deal of funds for the nonprofit.

"It certainly could be a lot more than what it is because we haven't marketed it very well," David said. 

To use the card over and over, customers can take them to the Customer Service window at Kroger stores and re-load them with the money they expect to spend at the store. They may use cash, debit or credit cards to reload them

The Kroger Bucks cards can be used for anything the store sells, including gas and prescriptions.

Funds raised from the cards benefit the labor school, which operates an after-school program and a summer school program for a large portion of students in Fayette and upper Kanawha counties, David said. The school also has a home repair program, among others. The workforce for the home repair program is made of up high school dropouts who are getting their GEDs, he said.

To purchase a card, contact SALS by phone at 304-465-9732 or by email at sals@citynet.net.

Reach Lori Kersey at lori.kersey@wvgazette.com or 304-348-1240.


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