"Any place there's uninsured people, that's where they should be," Bryant said.
Those workers will help enroll between 46,000 and 100,000 people, depending on whether Gov. Earl Ray Tomblin agrees to expand Medicaid to those who earn up to 138 percent of the federal poverty line.
Some of those people will enroll online and others over the phone, Bryant said.
Enrollment in the marketplace is slated to begin Oct. 1, and new enrollees' insurance coverage will begin Jan. 1.
The state will have in-person assistance but it will not offer its own media campaign about the health insurance marketplace. Samples said that because the federal government will have its own mass-media campaign about the marketplace, state officials felt that a local media campaign would be a duplication of efforts.
"We'll make sure we're continuing to regulate insurance in West Virginia and providing assistance to citizens," Samples said. "The marketing campaign will be one the feds will undertake."
Bryant, however, said it's unfortunate the state turned down federal resources for its own media campaign. When Massachusetts rolled out its exchange, it effectively used a media campaign with the Boston Red Sox to target young, healthy people.
There will not be a problem getting older, sicker people to sign up, but in order for the system to work, it needs a mixture of older and young, sick and healthy, Bryant said.
"Unfortunately, we are not going to use federal resources to run that kind of effort," he said. "It would have been money well spent."
Samples said state officials have considered all the options and feel strongly about the choices they've made.
"We feel confident this is the most fiscally prudent course for the state to take," he said, "given all the options available."
Reach Lori Kersey at lori.ker...@wvgazette.com or 304-348-1240.