CHARLESTON W.Va. -- A new generation of business leaders has grown up with access to all kinds of mobile devices, and one local law firm is trying to reach them.
This week, Charleston-based law firm Spilman, Thomas and Battle released its Spilman SuperVision smartphone application.
"We saw it as a hole in the marketplace," said Eric Iskra, chairman of Spilman's labor and employment practice. "We saw an opportunity and went for it."
Iskra said the app addresses clients' most frequent questions and concerns in Spilman's labor and employment practice, such as when to pay an employee who left the company, overtime pay and social media complaints.
Working with Pittsburgh-based programming company Quest Fore, Spilman attorneys began creating the decision tree -- the first stage of the app -- and legal language answering questions more than a year ago.
"The caveat is every situation is different, but we wanted to give people who needed help the basics to get started with," said Tiffany Fridley, a marketing specialist for the law firm.
According to Fridley, the number of visitors to the firm's website via smartphone is has doubled in a year -- and the number of visitors via tablet device is 10 times more.
Mobile devices are being used more frequently, "if not by the older generation of executives and business owners, then by the 20-somethings and 30-somethings who are up and coming in the business world," Fridley said.
When creating the app, Iskra's team thought of what legal scenarios would lend themselves to clean discussions and straightforward answers.