Parks also uses the Square register's software to track his business progress at certain target hours.
"That's why we pulled the Friday music," Parks said. "We had the numbers on those and saw that we were grossing about $25 a night, so we shut it down."
Parks is trying to let his customers know the business is using the Square system and they don't have to bring their wallet. He has about a half dozen customers consistently using Square wallet now.
"If they forget something they've always got their phone," he said.
Square wants to streamline commerce by bringing the marketplace closer together through technology.
"This is really about impacting local communities and local neighborhoods," Rafter said. "Our focus is making sure businesses get the tools they need to have a positive impact on their local community."
Dominic Tallarico started using Square wallet at his tailor's request about a month ago and hasn't looked back since. "For day-to-day transactions I prefer [Square wallet] to my wallet," he said.
Tallarico believes that as technology continues to develop society is moving toward paperless transactions.
"I can see the younger generation being more comfortable with the app," he said. "Younger generations carry less cash, just like debit cards and credit cards are making cash obsolete."
Tallarico's tailor, Tony Paranzino of Tony The Tailor, said he's used Square for about two and half years but is now seeing his customers use the corresponding Square wallet in Charleston more.
Paranzino said he values the Square system's security. When customers are ready to pay at his downtown shop or on the go out of town, the customer's picture appears and Paranzino either recognizes the face of a regular customer, or must ensure the picture on the Square wallet account is actually the person about to make a transaction.
The transaction information is "never all together on our server," Paranzino said. "That's just another layer of security that we believe protects the customer."
His business uses the Square register's reward program, which he said offers customers $100 off their purchase after using the Square wallet five times. He also added Tony The Tailor to the online market Square recently launched, www.squareup.com.
"We want to allow businesses that have really strong loyalty in their local community to get their quality products out to customers all over the U.S.," Rafter said.Reach Caitlin Cook at caitlin.c...@wvgazette.com or 304-348-5113.