West Virginia Radio wants a judge to order WVU to rebid the contract again, with IMG and West Virginia Media Holdings disbarred from the process. West Virginia Media Holdings, run by Bray Cary, is an IMG subcontractor and a competing network of news organizations.
West Virginia Radio argues that WVU tailored its second request for proposals so carefully that only IMG and West Virginia Media could meet the requirements.
The newspaper reported Friday that in both bid attempts, IMG offered the most money.
Its first bid guaranteed WVU a minimum of $78.3 million in royalties and other payments over 10 years.
Missouri-based Learfield Communications had the second-highest guaranteed total, offering $70.5 million. Philadelphia-based Front Row Marketing Services, a Comcast subsidiary, offered a minimum of $50.3 million.
West Virginia Radio offered a revenue-sharing proposal that did not guarantee a minimum but projected $5.7 million.
In the second round, IMG increased its offer but also extended the contract proposal by two years.