Q: How did you come up with the recipe for your sauce?
A: We started with an old recipe that put bourbon in the sauce. There was no name brand or anything. We took that and then said, 'Wait, let's go one step better. Let's put the best bourbon in the sauce.' Then we took it one more step and said, 'Let's spray the Jack Daniels on the product itself.'
Q: So, do you need ID to buy your ribs?
A: No. Alcohol boils at 100 degrees, and once it hits the hot food, it evaporates, but there's still that Jack Daniels flavor. It's really a minimal amount of alcohol in the spray to begin with, and with the sauce, the alcohol is cooked out, leaving the flavor. We want plenty of flavor, but the alcohol is gone.
Q: Do a lot of rib vendors do this?
A: I believe were the only ones out there. I know a lot of people use bourbon in their sauce at home, but I think we're the only ones marketing it like this.
Q: Is this a seasonal thing for you or is it year-round?
A: For us, it's just seasonal. We start a week or so before Labor Day and go through October.
You can do it all year. There's a southern tour, and you can go out west, but we just do the season and travel West Virginia, Ohio, Pennsylvania and Michigan. Canada is about as far as we go.
It's a lot of long hours and a lot of travel, but it's very rewarding. I can't think of a better place to be at the end of summer.
Reach Bill Lynch at ly...@wvgazette.com or 304-348-5195.