MORGANTOWN, W.Va. -- He's competed in the culinary Olympics, led a team at a global cooking competition in France and produced countless photo-worthy dishes for guests at southern West Virginia's world-class resort, The Greenbrier.
But Richard Rosendale, one of TV's newest celebrity chefs, says his greatest challenges come on the set of "Recipe Rehab,'' a Saturday morning show that begins airing Sept. 28 on CBS.
On the show, families submit a favorite high-calorie recipe. Two chefs then compete to crank out healthier, lower-calorie versions -- and make them easy for amateurs to duplicate.
"Some of the recipes taste really good, but they're laden with fat and sugar and sodium and calories,'' Rosendale said. "Every recipe that was on the show, it was like, `Yikes! This is going to be interesting.'''
Rosendale, U.S. captain for the international competition Bocuse d'Or in France earlier this year, faces off against California chef Vikki Krinsky throughout 11 episodes.
"Though I have a lot of competition experience, she's an expert in nutrition. And here I am cooking with butter,'' Rosendale said. "But it was an even playing field.''
They shot four episodes a day, a pace requiring snap decisions on how to rehabilitate a meal.
The importance of his work was never lost on Rosendale, a native of Uniontown, Pa., who worked in Pittsburgh before opening a restaurant in Columbus, Ohio. In 2009, the now-38-year-old father of two boys moved to Lewisburg.
In the 2011-12 school year, nearly 28 percent of fifth-graders screened by West Virginia University were considered obese. So are nearly one-third of West Virginia adults, according to the Centers for Disease Control and Prevention.
"There are a lot of great cooking shows out there that are entertaining,'' Rosendale said. "But if I can do something that's also going to serve a purpose, I want to do that.''
Nationwide, more than 23 million children and teenagers are considered overweight or obese, and Illinois-based Action for Healthy Kids says the numbers are "trending in a scary direction.''
If childhood obesity isn't curbed, said spokesman Matthew Smith, 39 states can expect that more than 50 percent of their adult population will be obese by 2030. And studies show that children are more sedentary than ever, spending hours a day on TV, computers, tablets and phones.