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New WVU Foundation president looking forward to task

CHARLESTON, W.Va. -- As the West Virginia University Foundation nears its $750 million goal under its latest comprehensive campaign, a fundraising expert from the University of Pittsburgh is stepping in to head the foundation.

Cindi Roth, associate vice chancellor of institutional advancement at Pitt, will begin her new position as president and chief executive officer of the WVU Foundation -- the university's fundraising arm -- on Jan. 1.

As president, Roth will work on WVU's "A State of Minds" campaign, which has raised more than $680 million since 2007 -- 91 percent of its financial goal set for 2015.

The campaign was first made public last June.

The money will go toward enhancing student experience and global education; advancing research; improving health and economy on campus and furthering 's 202 Strategic Plan for the Future.

"WVU is a place with such great momentum, with so many new, big things happening -- everything from construction to new programming components, and the campaign of course, is just so wonderful," Roth said.

Roth, a graduate of the University of Pittsburgh and Carnegie Mellon University, has 25 years of experience in fundraising and finances, and recently helped Pitt raise $2 billion in a similar campaign effort.

She has also served as the executive director of Family House Inc., a nonprofit group that helps patients with life-threatening illnesses and their families in Pittsburgh, and as vice president of patient care services at hospitals across Pennsylvania.

"I've been given the opportunity to lead teams, develop partnerships and oversee new programming from start to finish," Roth said. "But this is the pinnacle of my career. It's such an honor to get to be a part of WVU."

Roth will become the first female president and CEO of the WVU Foundation since it was established in 1954 and is replacing Wayne King.

King announced his plans to step down in April, after serving in the position since 2007.

WVU President Jim Clements said he is impressed with Roth's background and welcomes her to "the WVU family."

"She joins a committed and motivated team at the Foundation and at the University. She also joins an amazing network of supporters, alumni and friends-people who love our university and care deeply about helping us achieve our strategic goals in academics, research and outreach," Clements said in a news release. Reach Mackenzie Mays at mackenzie.mays@wvgazette.com or 304-348-4814.


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