Gina Puzzuoli owns Stray Dog Antiques on Hale Street and thinks Small Business Saturday is "lovely."
"I wish Charleston was more aware of the downtown businesses," Puzzuoli said. "It's a bit of an effort to get folks to come downtown."
At this point Puzzuoli is ready to try any idea to help business, she said.
The event sponsored by American Express began in 2010. The United States Senate officially recognized Small Business Saturday as an American shopping holiday in 2011.
Last year, consumers spent about $5.5 billion on Small Business Saturday, according to American Express.
"Sometimes it's hard to maintain enthusiasm," Puzzuoli said. "If there is some sort of city, state or national event that might help, it feels like just for maybe one day somebody else is helping to carry the load of getting the area revitalized."
Chuck Hamsher is looking forward to people coming downtown.
"Sometimes it's their first time downtown in a number of years," Hamsher said. "And you know, 20 years ago tumbleweed was blowing up and down the streets here. There is an awful lot going on down here now and people discovering that is the most enjoyable part."
Hamsher owns The Purple Moon on Quarrier Street and is hopeful a downtown merchant association will emerge or a group to promote downtown businesses specifically.
Delfine's Jewelry, House of Luxe, Stray Dog Antiques and The Purple Moon will have special deals Saturday during Small Business Saturday.
"The message I try and get to people is that it's not just Saturday, it's all through the holidays that the money spent at a small business stays in the community and actually means a lot more to the local economy than does shopping big box stores or national chains," Hamsher said.
Reach Caitlin Cook at caitlin.c...@wvgazette.com or 304-348-5113.