"Some people call it branding, we try and call it identity design because it's not about building a brand as much as it is about helping communicate who you are," Bullock said.
MESH has already expanded to an office in New York. It over looks the East River and Bullock refers to it as her heaven. They're currently working on projects in West Virginia, New York and Washington, D.C.
The MESH team started working with America's Essential Hospitals in Washington, D.C., last year. They're working with the hospital to develop a new communication strategy. One of MESH's photographers traveled around the country to five different hospitals documenting patients that benefited from the association's work. MESH will launch the hospital association's new website in early 2014.
Because the project was so large Dodd and Bullock had to bring more contract workers on. Because of that, it's one of Dodd's favorite MESH projects so far.
"It had so many moving parts and difference people working on it," Dodd said. "It was bringing all that together."
The other major business approach MESH keeps in mind is being flexible with where and how they work. As the company grew, Bullock and Dodd hired 3 full-time employees and about 10 contractor employees for various projects.
"We've always wanted to build a model where we could work anywhere and not be limited," Bullock said. "We have a lot of opportunity through technology to flex and move and work with different people."
They try and make sure they meet each client face-to-face at least once. They have about 20 clients right now with varying project sizes.
"We wanted to create something that would connect West Virginia with other markets," Bullock said. "We really connect with projects looking to diversify West Virginia's economy. We feel that's important and it's a commonality between a lot of the projects we work on."
MESH just helped Nancy Burns and brother Lewis Payne launch their family's salt products again about three weeks ago. The two are descendants of the Dickenson family who founded the first salt well in the Kanawha Valley.
"That's my favorite project," Bullock said. "It's taking something that's so West Virginian and actually made in West Virginia and it's part of our history and being able to share that with other places."
The product will sell in-stores in New York and Seattle. MESH couldn't even launch the salts ecommerce's because they sold out of the product in two weeks.
Both enjoy the diversity of projects.
Currently they're working with West Side Main Street, the West Virginia Farmer's Association, an immigration law firm in D.C. and a music site in New York.
"Everybody has their hand in the pot in what we do," Dodd said.
Last year they successfully launched MESH's first international traveling exhibition at the Center for Architecture in New York, called "People Building Better Cities," in partnership with the Global Studio project.
The project traveled around the world to 10 countries. The MESH team was recently recognized by graphic design PRINT Magazine, for Annual Regional Design feature for a project MESH completed for Charleston-based Mission Savvy.
"We take it day-by-day," Dodd said. "We're both very mobile and adaptive so we kind of roll with the punches. We are not really surprised by anything."
The two said MESH will always call West Virginia home as it continues to grow.
"This has been learn as we go," Bullock said. "We had so many amazing mentors and advisers in West Virginia and we couldn't have done this anywhere else. It hasn't been easy but people can do it. I'd love to see more entrepreneurs in West Virginia and more young people looking for opportunity here."
Reach Caitlin Cook at caitlin.c...@wvgazette.com or 304-348-5113.