CHARLESTON, W.Va. -- The Charleston Area Alliance wants to talk about the best ways to keep employees in the Kanawha Valley in healthy.
On Sunday the Alliance launched Live Well Charlie West -- a workplace wellness program meant to start conversation about employee fitness and give employers resources to further that goal.
"It has been a missing conversation piece," said Cullen Naumoff, campaign organizer.
The month-long program focuses on four areas of health: drug abuse, mental health, nutrition and physical activity. The Alliance will hold workshops, seminars and other activities in an effort to give employers the tools to make their workplaces healthier.
The campaign was launched in conjunction with Charleston's Winter Series -- an annual fitness event meant to get people moving during colder months. The Winter Series is a three-part run/walk that has participants increasing their distances as the season progresses.
"We support wellness in the Kanawha Valley -- walking running, any kind of fitness," said W.K. Munsey, race director.
Adam Flack, executive director of WV On the Move, participated in Sunday's 4k walk. WV On the Move is a statewide nonprofit that focuses on increasing physical activity, especially in areas where there are higher rates of chronic disease.
The organization is also a partner of Live Well Charlie West. Flack will lead its physical activity focus -- introducing employees to a variety of exercise opportunities in the area.
"We spend so much time at work, why not throw a little bit of exercise and some incentive in there?" said Flack, who has past experience with workplace wellness initiatives.