"I'm with you, hand in hand, to get this evaluated as quickly as possible," Tennant told lawmakers at Wednesday's committee meeting.
If passed and signed by the governor, the legislation would take effect immediately.
"There's a lot of need out there," said Delegate Bob Ashley, R-Roane. "People have suffered."
House Speaker Tim Miley, who established the small business committee last year, said the bill was designed to help businesses forced to close during the state of emergency. The legislation is expected to sail through the House.
"A lot of small businesses during certain times of the year will have cash flow problems, so an event like this water crisis can be devastating," said Miley, D-Harrison. "This will provide a safety net to help them pay their bills and stay in businesses."
Cavender, the East End Main Street director, and his team immediately started working on crafting a campaign that they said would normally take about nine months to implement. But, in this case, it has to be a few days.
The Rehydrate East End Getting Back to Business after the Aquapocalypse campaign will run from Friday through Jan. 31, with more than 40 businesses committed to participating.
Every business will offer some type of promotion. The public radio show Mountain Stage will offer patrons $10 off a ticket purchase when they present a receipt for an East End business.
The campaign is about standing in solidarity with local business owners and workers, Cavender said. "Everybody is stepping up and doing something," he said.
Across town, West Side Main Street is promoting its businesses with its Eat West, Shop West, Go West Getting West Side Businesses Back in the Flow event next week.
"West Side Main Street constantly strives to ensure the growth of our local businesses, and in this time of need, we are developing strategies to assist those establishments impacted by the recent chemical spill," said West Side Main Street Director Stephanie Johnson.
The Charleston Area Alliance launched Back to Business Charlie West this week to help connect businesses and customers.
The campaign stretches from social media sites like Facebook and Twitter to actual shops donning stickers and posters, letting customer know it's back to business.