Gatorade, the sports drink and seasonal fashion accessory favored by coaches of bowl-winning football teams, may be able to quench the fires of thirst, but may soon be less effective at quenching just plain fires.
In response to "rumblings" from Gatorade drinkers, including more than 200,000 who signed an online petition, the makers of Gatorade decided on Friday to stop using brominated vegetable oil to spread flavoring agents evenly through the contents of several of its sport beverages.
In addition to its use as a beverage emulsifier, brominated vegetable oil has been patented as a fire retardant, and has been banned from use in food products in European Union countries and Japan. The U.S. Food and Drug Administration imposes no such restrictions here.
I suppose I should be more concerned, but the idea of drinking a beverage with fire retardant capabilities doesn't really bother me. After all, water has been used as a fire retardant for centuries, with no apparent side effects.
Gatorade announced that it is replacing brominated vegetable oil with something called sucrose acetate isobutyrate.
Something that healthy-sounding should keep everyone happy.