February 17, 2013
Innerviews: Photo store scion still fiddling with film
Chris Dorst
When the S. Spencer Moore Co., closed in 1987, David Moore rescued this vintage 1900 plaque that hung at the store entrance on Capitol Street. He grew up in the store founded by his great-grandfather.
Chris Dorst
"We had the first ...
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CHARLESTON, W.Va. -- Growing up, David Moore was the mirror image of his twin brother, Dick. Even now, he has trouble discerning who's who in pictures.

He grew up in the family business, the S. Spencer Moore Co., an iconic book and photo supply store in downtown Charleston. It operated on Capitol Street from the 1890s until it closed in 1987, a casualty of changing times.

As a teenager in Charleston, David Moore enjoyed competitive water skiing, playing in bands and working in the store's photo lab.

For years, he worked for various airlines, 13 companies in all. He flew all over the world.

At Boeing in Seattle, skills honed back home landed him a job in the company photo lab.

 In 1980, the wandering store scion returned to the photo lab at Moore's. At 66, he works part-time at the airport and stays busy at home preserving old film on his computer. The lifelong fascination with film goes on.

 

"I grew up in old South Ruffner adjacent to Morris Harvey College, now the University of Charleston. Morris Harvey only had one building then. There was a lot of green grass. We would play down there as kids.

"I have a twin brother. Dick and I were so identical that all through high school we would switch classes and nobody knew it until they put us in the same room as seniors.

"At Morris Harvey, my brother didn't show up for the annual fraternity photograph. I asked the photographer to let me pose one way, then turn and pose the other way, so he could be included.

"Years later, I told my wife and kids I would give them $10 if they could tell me which one was Uncle Dick. Of course, nobody won because it was me in both photographs.

"The store [S. Spencer Moore] sold about everything. They sold schoolbooks, office and art supplies and did framing. They had a photo-finishing lab.

"The store was started on the corner of Kanawha and Summers by E.T. Moore who came here with the Union Army in 1862. S. Spencer Moore, my great-grandfather, joined him in 1863.

"The photo lab was our bread and butter. Dad would shoot all the high school football games, and we would start the processing machines on Friday night, and they wouldn't stop until Monday.

"I started shooting the games with my brother. It was an all-night job. We'd go to the bus depot 100 times a night to pick up film from all the high schools around Virginia and West Virginia.

"We had the first color processing lab in Charleston, maybe West Virginia. We did all of Kmart's business for years -- 24 hours a day, print, print, print. It was crazy.

"We had an Eastman Kodak franchise. George Eastman came to Charleston in 1913 and filmed part of downtown Charleston. All the women were dressed in those old black dresses up to their necks and down to their ankles, and all the men wore ties and hats, which I think they should do today. It was the first movie taken in Charleston.

"In junior high, I met Ross Tuckwiller, who used to own Ernie's Esquire. Ross loved water skiing. Any time it was skiable weather, we were out there on the river.

"Jerry White came down from Ohio. Ross and I were experimenting with trick skis. Jerry knew the real game. We started getting into regional and national tournaments.

"I worked summers at the Charleston Boat Club. I got a Cypress Gardens water ski franchise and sold skis to boaters.

"Music was my other hobby. My brother and I did a duet with guitar and ukulele. Then Bobby Tate formed a folk music group. We called it the Freeways.

 "He taught me to play the six-string guitar. Then he taught me to play bass. I played electric bass with the Rooks, the Fascinations and other bands. I give Bobby Tate all the credit for my music.

"Then I hit Morris Harvey. I only went two years. I got interested in the airlines. I went to the airport looking for a job. Tom North, a pilot in the Guard, said they needed pilots. I flunked the physical, so I went over to the airport, and they said to go home and get a degree. I took a lot of math and chemistry at Morris Harvey. They have good instructors. I even aced chemistry.

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