January 5, 2003
Role models
ATV dealers promote safety
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Selling all-terrain vehicles is his job, but John Myers has walked away from people sorely interested in the four-wheeled machines.

 

 

As sales manager at Dohm Cycles in Charleston, Myers knows the first question for prospective ATV owners.

 

 

"I ask them what it's intended for," Myers said last month during a lull in the holiday shopping season.

 

 

Part of his job is to fit people with the right ATV, whether it's for hunting, working or play.

 

 

But his main concern is who is going to ride.

 

 

"If they're looking at a full-size machine, then say it's for an underage kid, I just walk away," Myers said. "Sometimes you lose a sale. You don't want to let anybody leave without buying something."

 

 

But, Myers said, it's not going to come at the expense of a young life.

 

 

Like all other ATV dealers, Dohm Cycles has signed a consent order to not sell full-size ATVs to parents who might let their children ride them.

 

 

Manufacturers could pull a dealer's license if a salesman sells to someone who made their plans clear that they would turn the machine over to a child, Myers said.

 

 

Secret shoppers frequently visit ATV dealers statewide to keep the dealers honest.

 

 

With lawmakers on their way back to work at the state Capitol on Wednesday, Myers again is anticipating debates on safety rules for the machines, which make up 75 percent to 80 percent of his sales.

 

 

Also on the horizon is criticism of the machines, and people who want to outlaw them.

 

 

"I'm not talking about kids," Myers said. "I'm talking about the old farmer ... taking his ATV away is like taking his arm."

 

 

Oversized ATVs for undersized riders is a problem that needs to be addressed, Myers said. "No matter how big a kid is, they're still a kid."

 

 

In West Virginia, it's not illegal for a parent to put their child atop a 500-pound machine and send them on their way.

 

 

The argument over whether it's wise to do so is a different story.

 

 

Safety advocates like Leff Moore, who has pushed annually for statewide regulation of ATVs as a representative of ATV manufacturers, wholesalers and dealers in the state, thinks parents shouldn't have the chance to put their kids in danger.

 

 

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The Mountain State is criss-crossed with all-terrain-vehicle trails. The four-wheel machines are popular among hunters, farmers and those looking for an exciting ride over the state's rugged terrain. But there is a dark side to the ATV proliferation -- an inordinate number of deaths, particularly among West Virginia's children. Why is this happening? Are legislators prepared to pass safety laws after years of debate? And what about the parents and siblings left behind? Their stories provide the framework for this week-long series of articles tracing West Virginia's trail of tears.
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