He argues that there should be consequences if a child is killed on a machine.
"I don't know of a single case in West Virginia where a prosecutor prosecuted an adult for giving unlimited access to an ATV," Moore said. "We have to ask ourselves why."
Before a sale is complete at Dohm Cycles, buyers are given an ATV safety-course application.
"We can't make them go," Myers said. "As an industry standard, we promote everything like the manufacturers do."
Most manufacturers offer cash or savings bonds to customers who attend training courses.
Honda, for instance, offers $100, while Yamaha offers $75 cash or a savings bond. Kawasaki gives a $100 savings bond to buyers who complete the training course.
"Nobody gets killed on them when they're doing what they are supposed to be doing on them," Myers said.
Moore and other safety supporters tend to agree with that.
"In the long run, safety sells more machines," Moore said. "Death and injury does not."
Myers said some type of safety law should be approved, but not at the expense of letting safe riders ride.
ATVs are such a popular sell in West Virginia that manufacturers from Asia frequently use the Mountain State as a testing and proving ground for their new equipment.
Myers said a team recently visited his showroom.
"If they have a design change, West Virginia is the first place they come," Myers said.
In the state that's second nationally in sales and No. 1 based on its population, West Virginia is the hot market for four-wheelers, Myers said.
"It's like a television — most West Virginians have one or two around the house," Myers said.
To contact staff writer Charles Shumaker, use e-mail or call 348-1240.