"But our philosophy is to stick with the belief that all accidents are preventable, and let's put plans in place to be sure we send everybody home safely after every shift."
Crutchfield and other Alpha officials have been trying to distance themselves from Massey's safety record, as well as the way former Massey CEO Don Blankenship did battle with regulators over Massey's mounting safety and environmental problems leading up to Upper Big Branch last April.
However, Alpha has had its own problems, including, most recently, two company workers -- one an Alpha employee and another a contractor -- who pleaded guilty to federal criminal charges of faking a foreman's license and lying to government investigators.
Asked about those incidents, Crutchfield said, "I don't, by any means, try to hold us out as being perfect. We make mistakes like everybody else."
Crutchfield said the goal of Alpha's "Running Right" safety program is "to punish the sin, not so much the sinner."
"But we also want to let our folks know that 'Running Right' is not a suggestion," he said. "It's going to be the way we run the company. When we make mistakes, and then look to us to correct them. It's the responsible thing to do."
Reach Ken Ward Jr. at kw...@wvgazette.com or 304-348-1702.