The pro-Democrat super-PAC founded by two former White House aides will start airing response ads to the $20 million Crossroads GPS spots that launched this week, in a string of states that includes Iowa and Florida, sources told POLITICO.
The sources, who are familiar with the buy but requested anonymity, said the ad the group will air is called “Portraits,” and will go up on a broadcast TV buy starting Wednesday morning and running through the weekend.
It wasn’t immediately clear what the substance of the ad will be, but television stations in those four states are expected to start receiving copies of the spot first thing in the morning.
The group behind the ad is Priorities USA Action, the independent expenditure super-PAC launched by former Barack Obama aides Bill Burton and Sean Sweeney a few months ago.
Burton couldn’t immediately be reached for comment.
But in a Twitter post Tuesday, he revealed the response spot was coming, and in a later post deflecting a suggestion from a Crossroads official that the buy was a small, six-figure response to their own, he wrote, “Our buy is significantly larger. I’d recommend not taking our opponent’s word for it when they describe our actions.”
POLITICO confirmed the spot will be seen in Iowa, Florida, Virginia and Colorado.
Crossroads, the Karl Rove-allied group, began its $20 million blitz with an ad called “Shovel Ready.” Their ad blitz is expected to last for two months.
The first wave was $5 million, is on broadcast and cable in the same four states, as well as Missouri, Montana, Nebraska, North Carolina, New Mexico and Nevada
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