For two decades, the Canadian rock band The Tea Party performed without any connection to politics. Then, the small government political movement sprang up and changed everything, including the kind of visitors that headed to the music group’s website, TeaParty.com.
Now they’ve decided to cash in: The band has hired a brokerage firm to help sell the domain name.
On their Twitter account, the band (which disbanded in 2005 but reunited this year) writes that they’re doing it “so we can get back to playing music.” The firm representing the domain name’s sale, Sedo, writes in a release that “the domain has gained significant relevance, and has already generated substantial interest from a wide range of political groups.”
“It’s very rare when a domain name of this value and significance becomes available – especially one that is so timely and relevant,” said Kathy Nielsen, director of sales at Sedo. “With the election season right around the corner, TeaParty.com provides the right investor with very significant marketing and revenue opportunities very few domain names can offer today.”
Nielsen told POLITICO that her firm sought out the band to help sell the domain name and, in the process, beat out nearly 30 other brokers interested in it.
“They honestly had no idea what they had as far as that domain name,” said Nielsen, who said she’s already received eight offers already and thinks it could sell within the next thirty days. Sedo knows what they’re doing with domain name sales, too; they were the firm that helped sell Sex.com for $13 million, the highest amount ever paid for a domain name. (The BusinessWeek article suggests that the band would be in elite company if it fetched $1 million.)
The cash would be a boon to the band, but the name has been a bit of a thorn in their side — they updated their website to make it clear what they’re about: “No politics… Just Rock and Roll”
Nielsen says Sedo is marketing the sale to relevant groups (but can’t disclose which) and said “there are various political parties that are interested in the domain.”
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