It takes 28 transmission towers to get Public Broadcasting's radio and TV broadcasts to all parts of West Virginia, he said.
By comparison, the public television station where he worked previously, WUSF in Tampa, Florida, reaches 2.8 million viewers -- from a single tower.
About 17 percent of West Virginia public television viewers rely on the over-the-air broadcasts because they do not have cable or satellite TV subscriptions, Finn said.
"We might be the only educational programming some of these low-income people are getting," Finn said.
He also noted, "I think we can do a lot more to increase our underwriting, our grants and our membership."
The primary drivers are people doing genealogy research, and schoolchildren using the website's "Quick Quiz" feature to prepare for the Golden Horseshoe test or the division's History Bowl competition, he said.
Also, during the national telecast of the "Hatfields & McCoys" miniseries, the site drew nearly 28 million hits in three days, including more than 13 million on the day of the series' finale.
Reach Phil Kabler at ph...@wvgazette.com or 304-348-1220.