CHARLESTON, W.Va. -- A top Centers for Disease Control official called West Virginia's "Change the Future WV" project on Monday "a model for rural America in the effort to end the obesity and chronic disease epidemics."
"We point to this project as an example for rural areas," Rebecca Bunnell, acting director of CDC's Community Health Division, said at a meeting convened Monday to discuss ways the state can build on the project.
The $4.5 million project started two years ago, funded by the Centers for Disease Control through the state Bureau of Public Health. "Our challenge was to create healthier communities by changing the environment," said Joe Barker, who oversaw it.
"West Virginia has very disturbing statistics for both children and adults," Bunnell said. "This project shows that you can mobilize people in communities to make a true difference."
"Instead of telling people to eat healthier and be fit, we tried to make it easier by expanding the choices around them," said Tom Bias of West Virginia University's Health Research Center, which is evaluating the project.
One by one, speakers described the impact of the project, which the Mid-Ohio Valley Health Department operated in six counties.
"When the Change the Future project asked if community people could use the schools after hours for fitness activities, I immediately said yes," said Daniel Metz, the Wirt County Superintendent of Schools.
Senior citizens now walk the school halls. Adults play ball in the gym after school. "Mommy and me zumba" meets in the Primary Center cafeteria. "Taxpayers pay for the buildings," Metz said. "They can use them for healthy activities when the kids aren't."
"When the Change the Future project asked if we would create healthy checkout aisles, we hesitated," Wal-Mart regional manager Beth Nagel said. "They convinced us it's a great idea."
Now there are candy-free aisles, with healthy snacks and toys in at least 10 West Virginia Wal-Marts and grocery stores, with plans for more.
"Convenience stores told us they couldn't carry fresh fruit and vegetables because it cost too much," said Carrie Brainard, project director. "We found a wholesaler who agreed to sell produce at an affordable rate."
Today 85 convenience stores in Wood, Calhoun, Roane, Ritchie, Pleasants, and Wirt counties carry fruit and vegetables.
"Our charge was to create models other communities could copy. So we tried to collaborate and do affordable things," said Dick Whitberg, Mid-Ohio Valley Health Department Director.
They convinced high school booster clubs to add healthy options to food sold at sporting events: fruit, chicken salad, apple slices with low-fat caramel dip.